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Comparison

Stamped vs Yotpo

Stamped is the lighter, cheaper mid-market reviews-and-loyalty platform. Yotpo is the heavier enterprise suite that bundles reviews, loyalty and subscriptions. Here is how they actually differ.

BetterReviews Editorial·Checked 01 June 2026
The short answer

Choose Stamped if you want mid-market reviews and loyalty without enterprise cost; it starts at $23 a month and stays light. Choose Yotpo if you are a larger brand that wants reviews, loyalty and subscriptions in one suite, and you can absorb enterprise pricing as you scale. Yotpo has the only free plan of the two, up to 50 orders a month, so very small stores should start there.

Stamped
Mid-market stores wanting reviews and loyalty without enterprise cost.
Yotpo
Larger brands wanting reviews, loyalty and subscriptions in one suite.
FeatureStampedYotpo
Free planNo (free plan and trial removed in 2025)›Yes, up to 50 orders a month
Paid plans from›$23 / mo (App Store)$15 / mo on the App Store, far more at enterprise
Photo and video reviewsYes, video from the $199 tier›Yes, photo and video
Review requestsEmail and SMSEmail and on-site prompts
Crawlable review HTMLRich snippets, widget-renderedRich snippets, heavy JavaScript widgets
Rich-snippet schemaYes, rich snippetsYes, rich snippets
Built for AI-search citationPartial›Partial, data-rich but heavy to render
Best forMid-market stores wanting reviews and loyalty without enterprise costLarger brands wanting reviews, loyalty and subscriptions in one

Pricing changes often. Confirm current plans with each vendor before you buy.

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Which is cheaper to start with?

Yotpo, if you are tiny: it has a free plan up to 50 orders a month, which Stamped no longer offers since it removed its free plan and trial in 2025. Once you are paying, Stamped is the lighter, cheaper option at $23 a month on the App Store, while Yotpo lists at $15 a month there but climbs steeply at enterprise scale.

Which is better for a larger brand?

Yotpo. It is an enterprise suite that bundles reviews with loyalty and subscriptions in one platform, which suits a larger brand consolidating tools. Stamped covers reviews and loyalty too, but as a lighter mid-market product rather than a full enterprise stack.

Which is better for photo and video reviews?

Yotpo includes photo and video reviews across its plans. Stamped supports photo reviews, but gates video behind its $199 tier, so if user-generated video matters to you, factor that price step in before committing.

Which gets my reviews cited by AI answer engines?

Neither is built for that. Both render reviews through JavaScript widgets, so the review text is harder for a crawler or an AI model to quote; Yotpo is data-rich but heavy to render, and Stamped is comparable. Getting customer reviews cited by ChatGPT, Perplexity and Google AI Overviews is the specific gap BetterReviews is built to close.

Stamped

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The lighter mid-market choice. Reviews and loyalty in one platform at a lower entry price than Yotpo, without the enterprise weight or cost.

Strengths
  • Cheaper entry at $23 a month on the App Store, lighter than an enterprise suite
  • Reviews and loyalty together without committing to a full enterprise stack
  • Email and SMS review requests built in
  • 4.7 stars across 3,619 Shopify App Store reviews
Trade-offs
  • No free plan or trial since both were removed in 2025
  • Video reviews require the $199 tier
  • Widget-rendered review text is less crawlable than server-readable markup

Yotpo

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The enterprise suite. Reviews bundled with loyalty and subscriptions, with a free tier for small stores and a price that climbs at enterprise scale.

Strengths
  • Free plan up to 50 orders a month, the only free tier of the two
  • Reviews, loyalty and subscriptions in one platform for larger brands
  • Photo and video reviews included
  • 4.8 stars across 4,407 Shopify App Store reviews
Trade-offs
  • Lists at $15 a month on the App Store but costs far more at enterprise scale
  • Heavy JavaScript widgets, data-rich but heavy to render
  • Its SMS and email products were retired at the end of 2025
$23 vs $15
Stamped against Yotpo App Store entry price
Vendor pricing, checked June 2026
3,619 vs 4,407
Shopify App Store review counts
Shopify App Store, June 2026
4.7 vs 4.8
Shopify App Store ratings
Shopify App Store, June 2026
Where BetterReviews fits

Every tool on this page renders reviews well for human shoppers. BetterReviews is built for the other reader: the search engine and the answer engine. Reviews become crawlable HTML, indexed, and structured so that Google and AI answers can quote your customers by name. That is the axis we compete on.

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Questions
Does Stamped have a free plan?
No. Stamped removed both its free plan and its free trial in 2025, so paid plans start at $23 a month on the App Store. Yotpo is the one of the two that still offers a free tier.
Does Yotpo have a free plan?
Yes. Yotpo has a free plan up to 50 orders a month. Its App Store paid pricing starts at $15 a month, but enterprise pricing is far higher and quote-based.
Which is better for a larger brand?
Yotpo, for most larger brands. It is an enterprise suite that bundles reviews, loyalty and subscriptions in one platform. Stamped is the lighter, cheaper mid-market option that covers reviews and loyalty without the enterprise cost.
Did Yotpo really retire its SMS and email products?
Yes. Yotpo retired its SMS and email products at the end of 2025, so it is now centred on reviews, loyalty and subscriptions. Stamped still includes email and SMS review requests.
Do either of them get my reviews cited by ChatGPT or Google AI Overviews?
Neither is built specifically for that. Both render reviews through JavaScript widgets, so the review text is harder for answer engines to read, and getting customer reviews quoted by ChatGPT, Perplexity or Google AI Overviews is the gap BetterReviews is built to close.