Comparison

Opinew vs Loox

Opinew is the marketplace-import specialist, with a free tier and reviews pulled from Amazon, eBay and AliExpress. Loox is the visual-review specialist, built around polished original photo and video. Here is how they actually differ.

BetterReviews Editorial·Checked 01 June 2026
The short answer

Choose Loox if you want to collect and display beautiful original photo and video reviews from your own customers, and you will pay for the polish. Choose Opinew if your main need is importing existing reviews from Amazon, eBay and AliExpress, which is common for dropshippers, and you want a free tier to start. These solve different jobs: Loox is for original visual proof, Opinew is for marketplace import.

Opinew
Dropshippers importing existing reviews from Amazon, eBay and AliExpress.
Loox
Visual-first brands in fashion and beauty that sell on original photos.
FeatureOpinewLoox
Free planYes, 50 requests and 100 importsNo, paid only (free trial)
Paid plans from$19 / mo (Starter)$14.99 / mo (Beginner)
Photo and video reviewsYes, from the $19 tierYes, photo on all tiers, video from $49.99
Review requestsEmail, SMS from the $89 tierEmail
Crawlable review HTMLRich snippets, widget-renderedRich snippets, but widget-rendered
Rich-snippet schemaYes, rich snippetsYes, star rich snippets
Built for AI-search citationPartialPartial, visual widget with less crawlable text
Best forDropshippers importing reviews from marketplacesVisual brands (fashion, beauty) that live on photo reviews

Pricing changes often. Confirm current plans with each vendor before you buy.

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Which is better for importing reviews from Amazon, eBay or AliExpress?

Opinew. Marketplace import is its entire specialism: it pulls existing reviews from Amazon, eBay and AliExpress so a new or dropshipping store does not launch with empty product pages. Loox does not do marketplace import; it is built to collect original reviews from your own customers.

Which is better for original photo and video reviews?

Loox. Photo and video galleries are its whole design, and the widgets are the most polished in the category. Opinew also supports photo and video from its $19 tier, but Loox leads on the look and feel of original visual proof, which is why visual brands pay for it.

Which has a free plan to start on?

Opinew. It has a free tier with 50 requests and 100 imports, so you can launch and import marketplace reviews without paying. Loox has no free plan, only a free trial, and starts at $14.99 a month, with video reviews requiring the $49.99 tier.

Which gets my reviews into Google and AI answers?

Both are roughly even and neither is built for it. Opinew and Loox both output rich snippets through JavaScript widgets, so the review text is harder for a crawler or an answer engine to quote. Neither tool is built for getting reviews cited by AI answer engines like ChatGPT, Perplexity or Google AI Overviews; closing that citation gap is what BetterReviews is built for.

Opinew

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The marketplace-import specialist. A free tier and the ability to pull existing reviews from Amazon, eBay and AliExpress make it the default for dropshippers seeding empty product pages.

Strengths
  • Imports reviews from Amazon, eBay and AliExpress, ideal for dropshipping launches
  • Free tier with 50 requests and 100 imports to start without paying
  • Photo and video reviews supported from the $19 Starter tier
  • Rich snippets and schema included for star ratings in search
Trade-offs
  • Original visual collection and display is less polished than Loox
  • 4.5 stars across 596 Shopify App Store reviews, a smaller base than Loox
  • SMS review requests only arrive from the $89 tier

The visual-review specialist. The most polished original photo and video galleries, at a price that rises with your order volume and no free plan.

Strengths
  • Best-in-class original photo and video review collection and display
  • On-brand, design-forward widgets that suit visual storefronts
  • 4.9 stars across nearly 8,000 Shopify App Store reviews
Trade-offs
  • No marketplace import: it collects original reviews, not Amazon or AliExpress ones
  • No free plan, only a trial; entry price is $14.99 a month
  • Video reviews require the $49.99 Convert tier or higher
  • Order-volume gating, with possible automatic upgrades as you scale
$0 vs $14.99
Opinew free tier against Loox entry price
Vendor pricing, checked June 2026
596 vs 7,988
Shopify App Store review counts
Shopify App Store, June 2026
4.5 vs 4.9
Shopify App Store ratings
Shopify App Store, June 2026
Where BetterReviews fits

Every tool on this page renders reviews well for human shoppers. BetterReviews is built for the other reader: the search engine and the answer engine. Reviews become crawlable HTML, indexed, and structured so that Google and AI answers can quote your customers by name. That is the axis we compete on.

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Questions
Can Opinew import my Amazon, eBay or AliExpress reviews?
Yes. Marketplace import is what Opinew is built for: it pulls existing reviews from Amazon, eBay and AliExpress so your product pages launch with social proof. Loox does not import marketplace reviews; it collects original reviews from your own customers.
Does Loox have a free plan?
No. Loox offers a free trial but no permanent free tier. Paid plans begin at $14.99 a month and are gated by your monthly order volume. Opinew, by contrast, has a free tier with 50 requests and 100 imports.
Which is better for original photo and video reviews?
Loox. Photo and video galleries are its whole point and the widgets are the most polished in the category, with video on the $49.99 tier and higher. Opinew supports photo and video from its $19 tier, but Loox leads on visual polish for original customer reviews.
Can I switch between Opinew and Loox without losing reviews?
Yes. Both apps support exporting and importing reviews, so you can migrate your existing reviews. Plan a short overlap so widgets do not go blank during the move.
Do either of them get my reviews cited by ChatGPT or Google AI Overviews?
Neither is built specifically for that. Both Opinew and Loox render reviews through JavaScript widgets, which are harder for answer engines to read, so getting customer reviews quoted by ChatGPT, Perplexity or Google AI Overviews is the gap BetterReviews is built to close.