Is Judge.me really free?

Yes. Judge.me has a free plan with unlimited reviews and review requests, photo and video reviews, and rich snippets. The paid Awesome plan, at $15 a month, adds features rather than lifting a volume cap.

Does Loox have a free plan?

No. Loox offers a free trial but no permanent free tier. Paid plans begin at $14.99 a month and are gated by your monthly order volume.

Which is better for SEO?

Judge.me. It outputs server-readable review markup and JSON-LD structured data, which is what gets your star ratings into Google and your review text into AI answers. Loox supports rich snippets but renders the reviews through a JavaScript widget.

Can I switch from Loox to Judge.me without losing reviews?

Yes. Both apps support exporting and importing reviews, so you can migrate your existing reviews. Plan a short overlap so widgets do not go blank during the move.

Do either of them get my reviews cited by ChatGPT or Google AI Overviews?

Neither is built specifically for that. Judge.me gets you closer because its review HTML is crawlable, but getting customer reviews quoted by answer engines is the gap BetterReviews is built to close.

Comparison

Loox vs Judge.me

Loox is the visual-review specialist. Judge.me is the cheapest serious option with the most generous free plan and the most search-friendly markup. Here is how they actually differ.

BetterReviews Editorial·Checked 01 June 2026

The short answer

Choose Loox if photo and video reviews are central to your brand and you will pay for the polish. Choose Judge.me if you want strong reviews on a tight budget, a real free plan, and the most crawlable, search-friendly markup. Most stores starting out should begin with Judge.me.

Loox

Visual-first brands in fashion and beauty that sell on photos.

Judge.me

Budget-conscious stores that want reviews indexed and cited.

Feature	Loox	Judge.me
Free plan	No, paid only (free trial)	›Yes, unlimited reviews and requests (feature-gated)
Paid plans from	$14.99 / mo (Beginner)	›$15 / mo flat, no volume caps
Photo and video reviews	›Yes, photo on all tiers, video from $49.99	Yes, photo and video on the free plan
Review requests	Email	Email, with SMS through partners
Crawlable review HTML	Rich snippets, but widget-rendered	›Yes, server-readable review markup
Rich-snippet schema	Yes, star rich snippets	Yes, JSON-LD, on the free plan
Built for AI-search citation	Partial, visual widget with less crawlable text	›Strongest of the incumbents (crawlable HTML plus schema)
Best for	Visual brands (fashion, beauty) that live on photo reviews	Stores that want strong, cheap, search-friendly reviews

Pricing changes often. Confirm current plans with each vendor before you buy.

See how BetterReviews makes reviews answer-engine visible →

Which is better for a visual fashion or beauty brand?

Loox. Photo and video galleries are its entire design, and the widgets are the most polished in the category. If your product sells on how it looks on a real customer, Loox earns its higher price.

Which is better on a tight budget?

Judge.me, by a wide margin. It has a genuinely generous free plan with unlimited review requests, photo and video, and rich snippets included. Loox has no free plan, only a trial, and starts at $14.99 a month.

Which gets my reviews into Google and AI answers?

Judge.me. It is the reference standard for server-readable review markup plus JSON-LD, which is what search crawlers and answer engines can actually read. Loox renders through a JavaScript widget, so the review text is harder for a crawler or an AI model to quote.

Which is easier to grow into?

Judge.me is flat-priced with no volume caps, so your bill does not climb as orders rise. Loox is order-gated and can auto-upgrade you to a higher tier as you grow, so model your real order volume before committing.

Judge.me

Visit ↗

The default volume choice. Flat $15-a-month pricing, the most generous free tier, and the most search-friendly markup, backed by the largest review base in the category.

Strengths

Genuinely free plan: unlimited reviews and requests, photo and video, rich snippets
Flat $15 a month with no order-volume caps
Server-readable review HTML plus JSON-LD, the strongest for SEO and AI citation
5.0 stars across 39,805 Shopify App Store reviews, the most in the category

Trade-offs

Widgets are functional rather than design-forward out of the box
Some advanced features (AI, referrals, deeper customisation) are paid-only

Loox

Visit ↗

The visual-review specialist. The most polished photo and video galleries, at a price that rises with your order volume.

Strengths

Best-in-class photo and video review collection and display
On-brand, design-forward widgets that suit visual storefronts
4.9 stars across nearly 8,000 Shopify App Store reviews

Trade-offs

No free plan, only a trial; entry price is $14.99 a month
Video reviews require the $49.99 Convert tier or higher
Order-volume gating, with possible automatic upgrades as you scale
Widget-rendered review text is less crawlable than Judge.me

$0 vs $14.99

Judge.me free plan against Loox entry price

Vendor pricing, checked June 2026

39,805 vs 7,988

Shopify App Store review counts

Shopify App Store, June 2026

5.0 vs 4.9

Shopify App Store ratings

Shopify App Store, June 2026

Where BetterReviews fits

Every tool on this page renders reviews well for human shoppers. BetterReviews is built for the other reader: the search engine and the answer engine. Reviews become crawlable HTML, indexed, and structured so that Google and AI answers can quote your customers by name. That is the axis we compete on.

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Questions

Is Judge.me really free?: Yes. Judge.me has a free plan with unlimited reviews and review requests, photo and video reviews, and rich snippets. The paid Awesome plan, at $15 a month, adds features rather than lifting a volume cap.
Does Loox have a free plan?: No. Loox offers a free trial but no permanent free tier. Paid plans begin at $14.99 a month and are gated by your monthly order volume.
Which is better for SEO?: Judge.me. It outputs server-readable review markup and JSON-LD structured data, which is what gets your star ratings into Google and your review text into AI answers. Loox supports rich snippets but renders the reviews through a JavaScript widget.
Can I switch from Loox to Judge.me without losing reviews?: Yes. Both apps support exporting and importing reviews, so you can migrate your existing reviews. Plan a short overlap so widgets do not go blank during the move.
Do either of them get my reviews cited by ChatGPT or Google AI Overviews?: Neither is built specifically for that. Judge.me gets you closer because its review HTML is crawlable, but getting customer reviews quoted by answer engines is the gap BetterReviews is built to close.