Does Fera have a free plan?

No. Fera offers a 60-day free trial but no permanent free tier. Paid plans begin at $9 a month, which is the lowest entry price in this comparison.

Does Loox have a free plan?

No. Loox offers a free trial but no permanent free tier. Paid plans begin at $14.99 a month, and video reviews require the $49.99 Convert tier or higher.

Which is better for photo and video reviews?

Loox for polish, Fera for value. Loox has the most polished galleries in the category but gates video to its $49.99 tier. Fera includes photo and video from $9 a month, so it is the cheaper way to get both.

Can I switch from Loox to Fera without losing reviews?

Yes. Both apps support exporting and importing reviews, so you can migrate your existing reviews. Plan a short overlap so widgets do not go blank during the move.

Which is better for SEO?

Neither has a clear edge. Both output rich-snippet schema but render the reviews through a JavaScript widget, so the review text is widget-rendered and less crawlable than a server-readable app like Judge.me.

Comparison

Fera vs Loox

Fera is the low-cost, flexible generalist. Loox is the visual specialist with the most polished photo and video galleries in the category. Here is how they actually differ.

BetterReviews Editorial·Checked 01 June 2026

The short answer

Choose Loox if photo and video reviews are central to your brand and you want the most polished galleries in the category, and you will pay for the polish. Choose Fera if you want low cost and flexibility, photo and video included cheaply, and room to customise. Loox is the visual specialist; Fera is the budget-flexible generalist.

Fera

Small stores that want low cost, customisation, and photo and video included.

Loox

Visual-first brands in fashion and beauty that sell on photos.

Feature	Fera	Loox
Free plan	No, 60-day free trial	No, paid only (free trial)
Paid plans from	›$9 / mo	$14.99 / mo (Beginner)
Photo and video reviews	Yes, photo and video	›Yes, photo on all tiers, video from $49.99
Review requests	Email	Email
Crawlable review HTML	Rich snippets, widget-rendered	Rich snippets, but widget-rendered
Rich-snippet schema	Yes, rich snippets	Yes, star rich snippets
Built for AI-search citation	Partial	Partial, visual widget with less crawlable text
Best for	Small stores that want low cost and customisation	Visual brands (fashion, beauty) that live on photo reviews

Pricing changes often. Confirm current plans with each vendor before you buy.

See how BetterReviews makes reviews answer-engine visible →

Which is cheaper to start with?

Fera. It starts at $9 a month, against Loox at $14.99 a month. Neither has a permanent free plan, though Fera gives you a 60-day trial and Loox a shorter trial, so Fera is the lower-cost entry by a clear margin.

Which is better for a visual fashion or beauty brand?

Loox. Photo and video galleries are its entire design, and the widgets are the most polished in the category. If your product sells on how it looks on a real customer, Loox earns its higher price.

Which gives me photo and video reviews for less?

Fera. It includes photo and video reviews from $9 a month, while Loox includes photo on all tiers but gates video to its $49.99 Convert tier. If you want video without paying premium, Fera is the cheaper route.

Which gets my reviews into Google and AI answers?

Neither is built for that. Both render reviews through a JavaScript widget with rich snippets, so the review text is harder for a crawler or an AI model to quote. Getting customer reviews cited by answer engines like ChatGPT, Perplexity, and Google AI Overviews is the gap BetterReviews is built to close.

Fera

Visit ↗

The budget-flexible generalist. Starts at $9 a month with photo and video included, and a 60-day trial to test it on real traffic before paying.

Strengths

Lowest entry price in this pair at $9 a month
Photo and video reviews included from the entry tier
Flexible, customisable widgets and social-proof tools
60-day free trial, longer than most apps in the category

Trade-offs

No permanent free plan once the trial ends
Widgets are functional rather than design-forward out of the box
Review text is widget-rendered, so less crawlable

Loox

Visit ↗

The visual-review specialist. The most polished photo and video galleries in the category, at a higher price, with video reserved for the upper tiers.

Strengths

Best-in-class photo and video review collection and display
On-brand, design-forward widgets that suit visual storefronts
4.9 stars across nearly 8,000 Shopify App Store reviews

Trade-offs

No permanent free plan, only a trial; entry price is $14.99 a month
Video reviews require the $49.99 Convert tier or higher
Widget-rendered review text is less crawlable

$9 vs $14.99

Fera entry price against Loox entry price

Vendor pricing, checked June 2026

1,922 vs 7,988

Shopify App Store review counts

Shopify App Store, June 2026

4.7 vs 4.9

Shopify App Store ratings

Shopify App Store, June 2026

Where BetterReviews fits

Every tool on this page renders reviews well for human shoppers. BetterReviews is built for the other reader: the search engine and the answer engine. Reviews become crawlable HTML, indexed, and structured so that Google and AI answers can quote your customers by name. That is the axis we compete on.

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Questions

Does Fera have a free plan?: No. Fera offers a 60-day free trial but no permanent free tier. Paid plans begin at $9 a month, which is the lowest entry price in this comparison.
Does Loox have a free plan?: No. Loox offers a free trial but no permanent free tier. Paid plans begin at $14.99 a month, and video reviews require the $49.99 Convert tier or higher.
Which is better for photo and video reviews?: Loox for polish, Fera for value. Loox has the most polished galleries in the category but gates video to its $49.99 tier. Fera includes photo and video from $9 a month, so it is the cheaper way to get both.
Can I switch from Loox to Fera without losing reviews?: Yes. Both apps support exporting and importing reviews, so you can migrate your existing reviews. Plan a short overlap so widgets do not go blank during the move.
Which is better for SEO?: Neither has a clear edge. Both output rich-snippet schema but render the reviews through a JavaScript widget, so the review text is widget-rendered and less crawlable than a server-readable app like Judge.me.