Verified Buyer
A verified buyer is a reviewer whose purchase of the product has been confirmed against order records, so the review carries a label (such as "Verified Buyer" or "Verified Purchase") signalling that the person writing it actually bought the item being reviewed.
The label exists because reviews are easy to fake and hard to trust. When a store can match a reviewer to a real order, it can mark that review as verified, which tells shoppers the opinion comes from someone who paid for and received the product rather than a competitor, a bot, or an incentivised stranger. Verified reviews tend to read as more credible, and shoppers often weigh them more heavily than unmarked ones.
Verification is usually established one of two ways: the review request is sent only to confirmed buyers (so every response is verified by construction), or the reviewer is matched back to an order at the time of submission. Either way the status reflects a transaction record, not the content of the review, so a verified review can still be negative and an unverified one can still be genuine.
The honest position is that "verified" means purchased, not impartial. It does not rule out a review left in exchange for a discount or a free sample, and it does not certify that the words are accurate. Used plainly, the badge is a useful trust signal; used to imply that every other review is suspect, it overstates its case. Getting the reviews you already have read, corroborated, and surfaced where shoppers and AI look is the gap BetterReviews closes.