Photo Review
A photo review is a customer review that includes one or more images the buyer took of the product they received, attached to their written rating so other shoppers can see the item in real use rather than only in the brand's own studio photography.
Photo reviews convert harder than text alone because they answer the question a product page cannot: what does this actually look like when it arrives. A real customer image shows true colour, scale, fit, and finish under ordinary lighting, which removes the doubt that stalls a purchase. They sell hardest in categories where appearance carries the decision, such as apparel, furniture, beauty, and anything where the gap between the listing photo and reality is a known risk.
The catch is collection friction. Most buyers will leave a star rating in seconds but adding a photo means finding the item, taking a usable shot, and uploading it, so the rate of reviews with images is always far lower than the rate of reviews overall. Stores raise it by asking at the right moment, after delivery rather than at checkout, and by making the upload a single tap from the request itself.
One honest caveat: a wall of customer photos only helps if the photos are genuine and varied. Curating only the flattering shots, or seeding images that did not come from real buyers, reads as staged and erodes the trust the format is supposed to build.